The future of America is at stake, and we are determined to fight for it. That’s why we’re targeting Gen Z where they’re most active—online. By leveraging social media and influential voices, we’re building a powerful movement. Our mission is to champion the America First agenda with clear, relatable messaging that speaks directly to young people and empowers them to take action.
Our digital strategy unites authentic influencers to amplify core values across platforms, strategically triggering algorithms to prioritize our content for Gen Z audiences. - Kristin Sokoloff
We partner with social media personalities who already believe in our values. These aren't just paid spokespersons—they're genuine supporters who can speak authentically about issues that matter to them and to you.
When multiple trusted voices discuss similar topics around the same time, social media platforms notice this activity. The algorithms that decide what content appears in feeds begin to recognize our message as "trending" or "relevant."
Out of 69 million Gen Z, 41% are of voting age while only 6% get their news from mainstream cable news. We focus on channels that relevant young voters get their information.
Social Platforms: Young voters are active on social media, which is why we focus our messaging on platforms like Instagram, TikTok, Twitter, Facebook and other popular apps.
Engage through Stories and Polls: We will use Instagram stories, Twitter polls, and interactive content to keep the conversation going. We encourage young people to take part in challenges and win cool prizes.
Authentic and Action-Oriented: Young people value authenticity and tangible change. They also want their information direct and to the point. We frame our campaigns around real-world issues that matter to them.
Word of Mouth: Young voters often trust their peers over traditional political figures or institutions. We create opportunities for peer-to-peer engagement, whether that’s through campus organizations, social media influencers, or virtual town halls.
Peer Organizing: We encourage and fully support youth leaders on college campuses to spread the word, host events and mobilize their networks.
Easy to understand content: We specialize in making sure that our message is clear and easy to understand. Young people often juggle multiple responsibilities (school, work, etc). So they may not have the time to dig into complex policy documents. We focus on bite-sized straight forward information that they can relate to.
